Dress Good isn't just one thing - it's being better at every step, every process - everything. It all starts with no inventory, but it continues through every step we go through to make the beautiful Tucker clothing we produce for you - eliminating samples, minimizing transportation, achieving a net zero water impact, minimizing CO2, AI-based fabric waste mitigation, minimal dye and liquid waste impact, and an ability for everyone to earn a living wage to name a few areas. Every action transparent and provable in detail for every individual garment we make.

Our business process is different than the rest of the fashion industry. Rather than designing, then making inventory, and then selling all the inventory we made, we first design, then we sell, and only then, we make. 

It might make you wait a couple of extra days for your purchase, but you just reduced your part of fashion’s environmental impact by more than 20%.



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