A conscious choice on how you dress and the impact you make.
The fashion industry is the second most harmful in the world. Every second, its manufacturing processes and supply chain contribute to waste generation, greenhouse gas emissions, water usage, chemical pollution, and labor exploitation.
We are trying to change that!
Here's how our commitment to conscious clothing production translates into concrete actions that help you #DRESSGOOD
Nearly 30% of clothes made each year ends up in landfills.Learn how by buying on demand you avoid contributing to the 2150 pieces of clothing thrown away every SECOND.
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Good design is not only about the finished product aesthetics. It’s deeper than that.
It also refers to the understanding of ethical methods and practices in the entire manufacturing process.
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Of the 100 billion garments produced each year, 92 million tonnes end up in landfills.
The Average US consumer throws away 81.5lbs of clothes (every year) an estimated 11.3 million tons of textile waste.
Non ethical textiles can take up to 200+ years to decompose in landfills.
The Apparel Industry’s Global Emissions will Increase 50% by 2030 if no action is taken.
Making your garment responsibly means it doesn’t exist (yet).
By not holding inventory and producing items on demand,
we can reduce our total environmental impact by 20%
and generate zero unnecessary waste.
Dress good means your clothes only exists for you,
when needed and where you wanted.
#No landfills #noincinerators.
(A brand can't be sustainable if it has inventory)
Producing on demand is not as easy as it sounds,
it requires a complex system that involves processes and lots of technology.
Take a look at our process
Clothes that last, requires quality
We have designed our production process to prioritize sustainability and durability. For us, a successful product is one that is made for you in the most impactful and lasting way possible, from the moment you click the 'shop' button.
Starting at the supply chain
It is important to choose partners who share our values and prioritize value over profit. All materials that come to our factory are ethically sourced and hold the most reputable certifications.
Our washing machines...
Our washing machine is used twice - firstly to rinse the fabric of all impurities, and secondly to remove any ink residue after printing. We optimize water usage by reusing it throughout the process and recycling it in our water treatment facilities, helping to conserve this precious resource. Our dryer (the size of a subway car), controls and compresses the fabric as it goes through, ensuring that the finished product doesn't shrink.
10% OF OUR ENERGY COMES FROM SOLAR
OUR GOAL IS 100% ZERO CARBON EMISSIONS BY 2025
WE WILL BE 0 WATER IMPACT BY SEPTEMBER 2023
WE BELIEVE IN DOING THINGS BETTER...
Just like back in the days Apple revolutionized the smartphone industry with the launch of iPhone, our new "Design-Sell-Make" production approach is starting to transform the legacy manufacturing system. Mindfully, identifying and minimizing waste.
No more samples, no more pattern waste.
We are in the future already desining digital!
Our technology allows you to choose
not only by design, but for the best sustainable
materials, and even only 3D models.
After your order is placed. Here is where
your clothing is made, and these
are the people who make it for you.
