About Us

Tucker was founded in 2006 by Gaby Basora. We celebrate every part of life - first dates and last calls, birthday and laundry days. Most importantly, we believe in thoughtful consumption and protecting our earth first.Tucker is a print that sparks a conversation Tucker is the blouse that propels a stranger to run after you down the street to ask where it’s from.Tucker is a brand where sustainability and innovation meet to make a beautiful difference.We create well-made clothes that are environmentally friendly and we invite you to be a part of our mission to make a positive impact on the planet.

Nicole King is Tucker’s Creative Director and a devoted mother of four, balancing the worlds of design leadership and family with grace and determination.

With a rich background in fashion design, Nicole has left an indelible mark on renowned brands such as Norisol Ferrari, The GAP, AG Jeans, The Limited Brands, Ralph Lauren, Seven For All Mankind, Rich and Skinny, DWP, and Ever Worldwide.

Having successfully led design teams across a spectrum of fashion labels, Nicole brings a wealth of experience and expertise to her role as Creative Director at Tucker.

Inspired by the vision of founder, Gaby Basora, Nicole is dedicated to infusing Tucker's collections with joy, blending optimistic and conversational prints with modern and feminine silhouettes.

For Nicole, designing for Tucker is not just a job—it's a natural extension of herself. As she puts it, "It’s easy for me to design for Tucker... I am the customer." This personal connection to the brand's ethos fuels Nicole's creativity and drives her to create collections that resonate with authenticity and charm.